MARKETING | DESIGN | VIDEO HOST
MARKETING | DESIGN | VIDEO HOST
IMMERSIVE BATTLE OF THE BANDS DESTINATION
Left Twix. Right Twix. Bands Divided
The difference between the sides isn't just intellectual -- it's about passion, and nothing's more passionate than music.
We proposed to challenge 4 different Twix-loving artists to create a completely original ode to the side they cherish most: Left. or Right.
Through an immersive destination, we would have featured the musicians' creative process through video within the first two phases.
Our third phase would allow users to weigh in, casting their votes for the song - and side - their heart belongs to.
Our grand finale features the ultimate showdown in a battle of the bands event.
Project completed while Lead Designer of Sales Marketing at Group Nine Media, specifically for Thrillist